GOALS

Branding / Brand management. Align the Powerlinx brand with its values ​​and purpose to create an image and advertising with the goal of generating brand awareness and positioning in different markets.

PLANNING

To achieve these objectives and in the first stage, we propose building «the brand value asset» with a coherent and consistent brand strategy over time by creating and executing digital marketing campaigns and actions of brand awareness and performance to position POWERLINX in the US market.

 

“Companies are focused on building products rather than brands. A product is something made in a factory. A brand is something made in the mind. To be successful today, you must build brands, not products. And you build brands using positioning strategies, starting with a good name”.

Al Ries

TARGET AUDIENCES

We will target men and women looking for business partners to grow their small and medium-sized businesses.

BRAND STRATEGY

Placing the customer at the center, guiding the business strategy.

RELEVANT INSIGHT

The opportunity for growth in small and medium-sized businesses essentially lies in their ability to find suitable business partners in a safe and accessible way.

CREATIVE CONCEPT

Superpower for businessmen revealed

CAMPAIGN IDEA

Businessmen and businesswomen with superpowers

Redesign of the brand's visual identity

To enhance visual appeal, perception, usability in the digital environment and contribute to positioning, we will apply a minimal intervention to the current design of the graphic brand. 

We will also apply a new tagline, «Find a partner, grow your business», to highlight the unique selling value proposition of Powerlinx.

MOBILE APP AND WEBSITE REDESIGN

Applying the new brand visual identity elements and images to the layout of both platforms.

DIGITAL MARKETING CAMPAIGN STRATEGY

In digital marketing we work with a Funnel Strategy, where we communicate with different messages according to the users level of depth in the funnel. This strategy typically considers 3 different levels of engagement: COLD, WARM, and HOT Traffic.

Cold- (Cold traffic consists of people who have never heard of your business) Google display, Google app campaigns and YouTube ads.

Warm- (Warm traffic consists of people who already know about you, your brand, products or services) Google search.

Hot- (they know you, your products or services quite well) Retargeting.

ADS MOCKUPS

YOUTUBE ADS - INSTREAM 14"

YOUTUBE ADS - BUMPERS 6"

DISPLAY ADS - ADAPTATIVES

NEXT STEPS

  • Feedback from client. – Powerlinx
  • Campaign proposal approval. – Powerlinx
  • Sending estimated budget for materials (images and videos) required for campaigns. – Rara Indie
  • Planning, setting, execution and optimization of digital marketing campaigns on all platforms. – Rara Indie
  • Campaign’s performance reports. – Rara Indie

«As an agency specialized in brand management, we seek to create value through creativity and strategy, offering solutions that go beyond communication».

Rara Indie